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We design a site that helps your visitors do what they came to do. Only then will they do what you want them to. Every element in your web design plays a part: The colours, the fonts, the images, the layout, the Information Architecture (IA), the menu positioning... They all either help or hinder.
We employ an informed usability design process to research, design and test the total user experience. It's repeatable, scientific and reliable.
We hold stakeholder meetings to identify the overall goals of the site.
We develop audience profiles, personas and scenarios, conduct user needs analysis, identify user goals, perform task analysis and set usability objectives.
If applicable, we analyse your existing site to identify gaps and problem areas in its user experience.
We sketch some visual design concepts on paper, storyboard some usage scenarios and draw some sitemeaps and wireframes.
We test those concepts and refine as required.
We develop a prototype of successful visual design concepts..
We test the prototype and refine as required.
We write the functional design specifications for our development team.

Having designed a user-friendly site, we set about developing it so that the finished product is as usable as the design.
We develop your fully functional, accessible, W3C compliant website, as per the Functional Design Specification.
We QA test and de-bug the code, and perform cross-browser compatibility testing.
We test the user experience for errors and bugs.
Once again, we QA test and de-bug the code, and perform cross-browser compatibility testing.
We perform a design check, code check, functionality check, security check, then request sign-off for go-live.

Every website comes complete with secure, fully managed business/enterprise-grade hosting. We own our own servers and manage them ourselves, in a secure, climate-controlled data centre. This means you'll enjoy more control, faster response times, and superior uptime and reliability than you'd get from an "off-the-shelf" web host.

So we've designed and developed your site, and now we're hosting it. This is where we get the opportunity to see how your visitors use it 'in the wild', and to refine it to deliver ever-improving results for your business. (This stage is optional).
We monitor all visitor feedback to ensure that any site-specific information is considered.
We perform monthly analysis of your site statistics (analytics) to determine where your visitors are coming from, which pages they visit, how long they stay, etc.
We perform monthly conversion rate analysis to identify improvements in site-driven sales/conversions.
We capture mouse movements, record user visits on your websites, and carry out live user testing sessions.
We make recommendations for improving your site based on these analyses.





